OUR HISTORY
Founded by a team of like-minded watch fans in 2020, Apex Watches set out with a clear purpose: to create men's timepiece collections that feel equally at home in the different situations we find ourselves in - whether that's in the boardroom, on nights out, or during life’s more adventurous moments. We wanted to design watches that combine reliability, versatility, and a confident, male sense of style.
Behind Apex is still a team with a shared passion for watchmaking and design. We focus on details that matter – precision, durability, comfort – while keeping our aesthetic bold, masculine, and contemporary. The result is a collection of watches that are as dependable as they are distinctive.
We believe a watch should do more than keep time – it should express character. That’s why every piece we create is designed to be worn with confidence, wherever your day might lead.
PREMIUM MATERIALS
Our watches are built with materials specifically chosen for their quality and longevity. Cases and bracelets are made from 316L Stainless Steel, renowned for its strength and resistance to corrosion, while every dial is protected by scratch-resistant sapphire crystal glass for lasting clarity.
Inside, we use precise Japanese movements — from reliable quartz to the Seiko VD53 chronograph and our hybrid automatic calibres — ensuring accuracy and consistency day after day.
Every watch goes through a thorough process of finishing and inspection before it leaves our hands. Each detail, from the feel of the bracelet to the alignment of the hands, is checked individually to meet our standards.
It’s a level of attention that sets us apart from many larger brands, and it reflects our belief that a watch should not only look good at first glance, but continue to perform and endure over time.
OUR APPROACH
From the beginning, our focus has been on making a range of watches that can feel at home in every setting - always with a clean, contemporary design and impeccable build quality.
We believe the things you wear every day should matter. How they’re conceived, how they’re built, and how they perform all play a role in shaping their value. That’s why, from our first Skeleton Collection and Hybrid Automatic, to the wider range we offer today, our core values and design principles remain the same.
Apex remains fiercely independent, and we are committed to producing watches with integrity — pieces designed with purpose, built with care, and made to stand the test of time.
MEANING BEHIND our brand
The name Apex comes from the Latin for “summit” or “peak,” and is a word long used to describe the highest point of achievement, or the pinnacle of a journey.
It carries with it ideas of culmination, focus, and refinement — qualities we aim to reflect in our watches. Related words like summit, zenith, and pinnacle all capture that same sense of reaching upward, but for us, Apex felt the most direct and timeless.
Our watches are built with that ethos in mind: precise, durable, and designed with a confident simplicity that endures. For us, wearing an Apex is less about show and more about carrying a quiet expression of ambition and purpose.
Our passion
At Apex, we think less can be more. We don’t produce hundreds of watch models, because we want to focus on every detail. Each watch is carefully designed, refined, and tested before it joins the collection, so every release is something we can stand behind.
Each year, we create new watches inspired by men’s style, different occasions, and design influences. We aim to make pieces that feel purposeful and considered, with an aesthetic that works seamlessly in different areas of life, while carrying their own presence.
Above all, we want every Apex watch to have its own identity. From the dial to the case, the materials to the movement, each model is designed to reflect the care, precision, and character that we like to think define our brand.
Men's Watches
