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Founded in London 2020. Our mission is to create products that last for years, embodying the essence of durability and longevity. We take immense pride in crafting items that you are proud to wear and withstand the test of time. We are committed to excellence and dedication to high-quality craftsmanship that ensures our watches are a symbol of enduring quality and reliability.


Our watches are meticulously crafted using premium materials, including high-grade stainless steel, scratch-resistant sapphire crystal, and precise movements. All our timepieces undergo meticulous hand inspection upon completion. Diverging from the other brands' approach.


Apex Watches was born from a simple dream. Our aspiration was to create high-quality timepieces we'd proudly own that have a sleek, contemporary flair. We firmly believe in the significance of daily accessories—how they're conceived, crafted, and perform.

From the debut of our Skeleton Collection, the Hybrid Automatic, to the expansion of numerous collections, our core values endure. We remain fiercely independent and committed to producing watches with integrity that stand the test of time.


APEX signifies the pinnacle of achievement, It embodies the culmination of relentless pursuit, unwavering dedication, and determination. Our watches embody unmatched precision, style, and sophistication. Each timepiece represents the pinnacle of horological excellence, and is a symbol of ambition, achievement, and inspiration.

Our passion

Our timepieces are crafted not only to adorn wrists but to serve as daily reminders of the aspirations and ambitions that drive us forward. With a focus on the modern go-getter, each watch embodies the spirit of resilience and determination, urging wearers to push boundaries and reach new heights.

Our brand ethos is rooted in the belief that success is not merely a destination but a journey marked by dedication and perseverance. Whether you're conquering the boardroom, scaling mountains, or charting new territories, our watches stand as a symbol of your unwavering commitment to excellence. Join us in celebrating the triumphs of those who dare to dream, dare to act, and dare to seize the moment.