featured products
APEX Silver Blue
Sale price£220
Hybrid Silver
Sale price£205
Monaco Gold
Sale price£239
ICON Silver
Sale price£205
Navigator Gunmetal
Sale price£239
Chroma Neon Orange
Sale price£235
APEX Silver Black
Sale price£220
Hybrid Silver Gold
Sale price£205

Our Story
Founded in 2020, Apex Watches began with a clear purpose: to build timepieces that balance reliability, versatility, and modern style. Guided by a shared passion for watchmaking and design, the team set out to create watches that focus on what matters most — precision, durability, and comfort — while reflecting a bold, masculine aesthetic. At our core, we are driven by the belief that a watch should go beyond simply function, instead serving as a statement of character and a companion for every part of life.