featured products
The Apex
Joe S ★★★★★
"The chronograph functions work perfectly, and it has a nice weight on the wrist that makes it feel premium. Great value for the price"
Hybrid Automatic
Icon Sport Chrono
Adrian T. ★★★★★
"It feels solid and well-built on the wrist, and I’ve already had a few compliments wearing it. Definitely exceeded my expectations"
The Monaco
Joe S ★★★★★
"bought this because its understated, but when its on it gets a fair few compliments!, thanks"
Navigator Chrono
Harrison C. ★★★★★
"The watch shipped quickly and was exactly what I was looking for comfortable, stylish, and sleek"
Our collections
Our Story
Founded in 2020, Apex Watches began with a clear purpose: to build timepieces that balance reliability, versatility, and modern style. Guided by a shared passion for watchmaking and design, the team set out to create watches that focus on what matters most — precision, durability, and comfort — while reflecting a bold, masculine aesthetic. At our core, we are driven by the belief that a watch should go beyond simply function, instead serving as a statement of character and a companion for every part of life.